Prilosec now costs about $30 a month. Nexium costs about $200.
If anyone doubts the influence of drug company ads on patients and physicians — consider all those wasted billions of dollars for a pill that sells for more than six times as much as another drug that does the same thing, made by the same company.
The minute we let the drug companies advertise directly to the public we took a nose-dive down the slippery slope.
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